You built the app. Now learn to sell it.
hormozi-skills-es is the Spanish translation of the offer skills library written by Alessandro Smedile: 18 skills and 6 agents that run inside Claude Code or Codex. I did the translation and curated it so it works in Spanish. It is free and MIT licensed.
What is hormozi-skills-es?
hormozi-skills-es is a library of 18 skills and 6 agents for Claude Code and Codex that turns a business idea into a complete offer: market research, offer structure, pricing, objection handling, pitch, hooks and landing page copy. It is not a course and not a fill-in-the-blanks template. It runs in your terminal, interviews you about your business, and writes 11 files in a single session. It is built on Alex Hormozi's offer methodology from $100M Offers and $100M Leads.
Who is this skill for?
This skill is for the engineer who already knows how to build and does not know how to sell. If you shipped an AI-built app over a weekend and two months later still have no clients, the code is not the problem. Thousands of people are building the same thing with the same tools; what almost nobody does is decide who it serves, what to charge, and how to say it out loud. It will not help if you want fill-in templates — the orchestrator interviews you and expects real answers.
What does it actually generate?
The system writes 11 Markdown files into your project's output/ folder, one per part of the sales system. You can run the full orchestrator end to end, or call a single skill — /pricing-strategy, /audit-offer, /landing-page-copy — with no prior context.
| File | What it holds |
|---|---|
| MARKET_RESEARCH.md | Validated niche, pain map, demand signals |
| OFFER.md | The full offer: avatar, obstacles, solutions, value stack |
| OFFER_ANGLES.md | 8 positioning angles, ranked |
| OFFER_AUDIT.md | Score by dimension and prioritised fixes |
| VALUE_PERCEPTION.md | Improved naming, packaging and framing |
| BONUS_STACK.md | Bonuses tied to objections, with perceived value |
| PRICING.md | Value-anchored price, tiers, and the story that justifies it |
| OBJECTIONS.md | Hidden beliefs, belief shifts, DM-ready replies |
| PITCH.md | Short, medium and long versions of the pitch |
| HOOKS.md | 30+ hooks across 10 types, ranked |
| LANDING_PAGE.md | Full landing page copy, section by section |
How do I install it in Claude Code or Codex?
Installing takes two commands in Claude Code and one in Codex — nothing to clone, no folders to copy by hand. Leave your email below and the commands appear on screen, ready to copy. I only write when I publish something new about selling as an engineer: no spam, no hard sell. And if you would rather skip the form, the repository is public and its README carries the same instructions.
Who wrote it?
The original library was written by Alessandro Smedile and published under the MIT licence. I did the Spanish translation: the terminology glossary, the adaptation of all 18 skills and 6 agents, and the verification that each one still worked after being translated. The offer methodology is Alex Hormozi's, from $100M Offers and $100M Leads. If you would rather have the English version, the original repository is here: